{"id":193,"date":"2026-08-12T11:05:35","date_gmt":"2026-08-12T10:05:35","guid":{"rendered":"https:\/\/helms.dev.silvertoad.co.uk\/?page_id=193"},"modified":"2026-09-09T16:55:01","modified_gmt":"2026-09-09T15:55:01","slug":"about","status":"publish","type":"page","link":"https:\/\/helms.dev.silvertoad.co.uk\/index.php\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"193\" class=\"elementor elementor-193\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10b3df6 e-flex e-con-boxed e-con e-parent\" data-id=\"10b3df6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7b1a097 e-con-full e-flex e-con e-child\" data-id=\"7b1a097\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d14be20 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d14be20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">About<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94c08e0 elementor-widget elementor-widget-heading\" data-id=\"94c08e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building a Business for the Long Term<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b4280e elementor-widget elementor-widget-heading\" data-id=\"7b4280e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Helms Capital was founded in 2022 by Luke and James after working together for a number of years within one of the UK's largest residential property companies.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ab080d elementor-widget elementor-widget-heading\" data-id=\"0ab080d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">During that time, they were involved in the acquisition, management and performance of residential property on a large scale. It gave them first<span style=\"font-size:15px\">-<\/span>hand experience of what makes a successful investment, where value can be created and, just as importantly, the mistakes that should be avoided.<\/p>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b511d4 e-con-full e-flex e-con e-child\" data-id=\"1b511d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-54ec2b5 e-con-full e-flex e-con e-child\" data-id=\"54ec2b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-287e330 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"287e330\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/helms.dev.silvertoad.co.uk\/index.php\/portfolio\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">OUR PORTFOLIO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39f3d3b e-con-full e-flex e-con e-child\" data-id=\"39f3d3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dff7baf elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"dff7baf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-656db39 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"656db39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebd54c9 e-flex e-con-boxed e-con e-parent\" data-id=\"ebd54c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-edc54d3 e-con-full e-flex e-con e-child\" data-id=\"edc54d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-08a351b e-con-full e-flex e-con e-child\" data-id=\"08a351b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-632b5f1 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"632b5f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/helms.dev.silvertoad.co.uk\/wp-content\/uploads\/2026\/08\/wmremove-transformed-1.png\" class=\"attachment-full size-full wp-image-216\" alt=\"\" srcset=\"https:\/\/helms.dev.silvertoad.co.uk\/wp-content\/uploads\/2026\/08\/wmremove-transformed-1.png 1600w, https:\/\/helms.dev.silvertoad.co.uk\/wp-content\/uploads\/2026\/08\/wmremove-transformed-1-300x200.png 300w, https:\/\/helms.dev.silvertoad.co.uk\/wp-content\/uploads\/2026\/08\/wmremove-transformed-1-1024x682.png 1024w, https:\/\/helms.dev.silvertoad.co.uk\/wp-content\/uploads\/2026\/08\/wmremove-transformed-1-768x512.png 768w, https:\/\/helms.dev.silvertoad.co.uk\/wp-content\/uploads\/2026\/08\/wmremove-transformed-1-1536x1023.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04b6b35 e-con-full e-flex e-con e-child\" data-id=\"04b6b35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a97af8 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2a97af8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">With a shared ambition to build something of their own.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db6fc8a animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"db6fc8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">They launched Helms Capital with a clear goal: to create a property business focused on buying well, improving assets where possible and building a portfolio that would stand the test of time.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3baf65 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a3baf65\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The business began by investing in Houses in Multiple Occupation (HMOs), recognising the strong demand for high<span style=\"font-size:15px\">-<\/span>quality shared accommodation and the long-term returns the sector can offer when it's managed properly. As the business developed, Luke and James returned to the investment strategy they knew best<span style=\"font-size:15px\">-<\/span>building a portfolio of carefully selected Buy<span style=\"font-size:15px\">-<\/span>to<span style=\"font-size:15px\">-<\/span>Let properties that provide reliable income and long<span style=\"font-size:15px\">-<\/span>term capital growth.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13bde0b e-con-full e-flex e-con e-child\" data-id=\"13bde0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-92534fe e-con-full e-flex e-con e-child\" data-id=\"92534fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32131b8 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"32131b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Since then, the portfolio has continued to evolve. Helms Capital has expanded into the Social Housing sector, working with trusted providers to deliver well<span style=\"font-size:15px\">-<\/span>managed homes while creating stable, long<span style=\"font-size:15px\">-<\/span>term investments.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e67f50 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3e67f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">While the investment strategies have grown, the philosophy behind the business has remained the same.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-833dd4d animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"833dd4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">We don't buy property for the sake of growing numbers. Every acquisition has to make sense. We look for opportunities where we can improve an asset, whether that's through refurbishment, redevelopment, a change of use or better management. If we believe we can create something better than what was there before, it's worth exploring.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df60087 e-con-full e-flex e-con e-child\" data-id=\"df60087\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e1df2e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2e1df2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"691\" src=\"https:\/\/helms.dev.silvertoad.co.uk\/wp-content\/uploads\/2026\/09\/apartment-building-exterior-on-clear-day-with-blue-2026-03-16-02-06-01-utc-1024x885.jpg\" class=\"attachment-large size-large wp-image-317\" alt=\"\" srcset=\"https:\/\/helms.dev.silvertoad.co.uk\/wp-content\/uploads\/2026\/09\/apartment-building-exterior-on-clear-day-with-blue-2026-03-16-02-06-01-utc-1024x885.jpg 1024w, https:\/\/helms.dev.silvertoad.co.uk\/wp-content\/uploads\/2026\/09\/apartment-building-exterior-on-clear-day-with-blue-2026-03-16-02-06-01-utc-300x259.jpg 300w, https:\/\/helms.dev.silvertoad.co.uk\/wp-content\/uploads\/2026\/09\/apartment-building-exterior-on-clear-day-with-blue-2026-03-16-02-06-01-utc-768x664.jpg 768w, https:\/\/helms.dev.silvertoad.co.uk\/wp-content\/uploads\/2026\/09\/apartment-building-exterior-on-clear-day-with-blue-2026-03-16-02-06-01-utc-1536x1328.jpg 1536w, https:\/\/helms.dev.silvertoad.co.uk\/wp-content\/uploads\/2026\/09\/apartment-building-exterior-on-clear-day-with-blue-2026-03-16-02-06-01-utc-2048x1770.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9425aac e-con-full e-flex e-con e-child\" data-id=\"9425aac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cd2abde e-con-full e-flex e-con e-child\" data-id=\"cd2abde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b409676 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b409676\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Today, Helms Capital owns and manages a growing portfolio across a range of residential sectors. Every project is another step towards building a business that will continue to grow for decades, not just the next few years.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db70652 e-flex e-con-boxed e-con e-parent\" data-id=\"db70652\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ba078d1 e-con-full e-flex e-con e-child\" data-id=\"ba078d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-63dc89a e-con-full e-flex e-con e-child\" data-id=\"63dc89a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-835ffb0 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"835ffb0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d1051e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4d1051e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"892\" src=\"https:\/\/helms.dev.silvertoad.co.uk\/wp-content\/uploads\/2026\/09\/suburban-neighborhood-aerial-view-with-trees-and-h-2026-03-24-05-27-04-utc-918x1024.jpg\" class=\"attachment-large size-large wp-image-322\" alt=\"\" srcset=\"https:\/\/helms.dev.silvertoad.co.uk\/wp-content\/uploads\/2026\/09\/suburban-neighborhood-aerial-view-with-trees-and-h-2026-03-24-05-27-04-utc-918x1024.jpg 918w, https:\/\/helms.dev.silvertoad.co.uk\/wp-content\/uploads\/2026\/09\/suburban-neighborhood-aerial-view-with-trees-and-h-2026-03-24-05-27-04-utc-269x300.jpg 269w, https:\/\/helms.dev.silvertoad.co.uk\/wp-content\/uploads\/2026\/09\/suburban-neighborhood-aerial-view-with-trees-and-h-2026-03-24-05-27-04-utc-768x857.jpg 768w, https:\/\/helms.dev.silvertoad.co.uk\/wp-content\/uploads\/2026\/09\/suburban-neighborhood-aerial-view-with-trees-and-h-2026-03-24-05-27-04-utc-1377x1536.jpg 1377w, https:\/\/helms.dev.silvertoad.co.uk\/wp-content\/uploads\/2026\/09\/suburban-neighborhood-aerial-view-with-trees-and-h-2026-03-24-05-27-04-utc-1836x2048.jpg 1836w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ca1d4a e-con-full e-flex e-con e-child\" data-id=\"4ca1d4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d86c2 elementor-widget elementor-widget-heading\" data-id=\"f2d86c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How We Invest<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dec7b6e animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"dec7b6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">There isn't a formula that fits every property, which is why we don't limit ourselves to one investment strategy.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dbcc68 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5dbcc68\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Some opportunities are best suited to Buy-to-Let. Others work better as HMOs, Social Housing or Serviced Accommodation. In some cases, the greatest value comes from redevelopment or converting a building into an entirely different use.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee64763 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ee64763\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Our job is to identify the right strategy for each property rather than making the property fit the strategy.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96efb79 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"96efb79\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">That flexibility allows us to build a diverse portfolio while staying focused on the same objective<span style=\"font-size:15px\">-<\/span>creating quality assets that perform over the long term.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb0b176 e-flex e-con-boxed e-con e-parent\" data-id=\"bb0b176\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dc3447b e-con-full e-flex e-con e-child\" data-id=\"dc3447b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8f977ee e-con-full e-flex e-con e-child\" data-id=\"8f977ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f2a7f4 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6f2a7f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Looking Ahead<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-125edff animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"125edff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Although Helms Capital is still a young business, the ambition has always been much bigger than simply owning property.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99c07b6 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"99c07b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">We're building a company that is recognised for making sensible investment decisions, delivering quality developments and creating homes that people genuinely want to live in.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-348a93e animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"348a93e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">As the business continues to grow, we'll keep looking for opportunities that fit our approach, strengthen our portfolio and support the long<span style=\"font-size:15px\">-<\/span>term vision that Luke and James set out with back in 2022.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91431b2 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"91431b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8f8133 elementor-widget elementor-widget-image\" data-id=\"b8f8133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"646\" src=\"https:\/\/helms.dev.silvertoad.co.uk\/wp-content\/uploads\/2026\/08\/newnewnewnimg-1024x827.png\" class=\"attachment-large size-large wp-image-224\" alt=\"\" srcset=\"https:\/\/helms.dev.silvertoad.co.uk\/wp-content\/uploads\/2026\/08\/newnewnewnimg-1024x827.png 1024w, https:\/\/helms.dev.silvertoad.co.uk\/wp-content\/uploads\/2026\/08\/newnewnewnimg-300x242.png 300w, https:\/\/helms.dev.silvertoad.co.uk\/wp-content\/uploads\/2026\/08\/newnewnewnimg-768x620.png 768w, https:\/\/helms.dev.silvertoad.co.uk\/wp-content\/uploads\/2026\/08\/newnewnewnimg-1536x1241.png 1536w, https:\/\/helms.dev.silvertoad.co.uk\/wp-content\/uploads\/2026\/08\/newnewnewnimg.png 1806w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Building a Business for the Long Term Helms Capital was founded in 2022 by Luke and James after working together for a number of years within one of the UK&#8217;s largest residential property companies. During that time, they were involved in the acquisition, management and performance of residential property on a large scale. It [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-193","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/helms.dev.silvertoad.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/helms.dev.silvertoad.co.uk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/helms.dev.silvertoad.co.uk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/helms.dev.silvertoad.co.uk\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/helms.dev.silvertoad.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=193"}],"version-history":[{"count":37,"href":"https:\/\/helms.dev.silvertoad.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/193\/revisions"}],"predecessor-version":[{"id":325,"href":"https:\/\/helms.dev.silvertoad.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/193\/revisions\/325"}],"wp:attachment":[{"href":"https:\/\/helms.dev.silvertoad.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}